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Crypton Future Media Developing Virtual Popstar Hatsune Miku Series – Deadline

Miku can sing in English, Chinese, Taiwanese, and perhaps in Italian, always with a funny and cute accent. In fact, back in she was initially created as an anthropomorphized mascot for a virtual singing software by a Japanese technology company, called Crypton Future Hatsune Miku CFM. In Japan, voice synthesis software was Hatsune Miku popular, and it was used to generate broadcast for train stations, an answering system for telephone companies and so on. It was used to speak, not to sing.

I figured, in order for it to appeal to people and be loved by people, it needed to have a human touch, and something like a cartoon character was the right Hatsune Miku for that. CFM had learned important lessons from the small success of Meiko.

Hatsune Miku: Project DIVA X

That led to the creation of Hatsune Miku and their exponential growth. Within the first month of its release, 10K units were sold. Within 10 years K software units were sold and it remains the best seller…even now.

Hatsune Miku did it happen and what is driving the exponential growth?

Toyah Willcox

Without Miku, they would have to hire real, human singers in order to get the tunes correct. However, with Hatsune Miku the software they can create songs with a human singing voice quickly at a lower cost. A co-creation platform protected by rules to form a healthy chain of creation for quality work: CFM operates a platform Piapro a pun on peer production that allows creators to share and co-create works of Hatsune Miku.

Hatsune Miku this culture similar to what we know as co-creation.

Ray Carvalho

This approach is significantly different from any other company that applies conventional copyright licensing. These fans took snapshots from the screen, blueprinted it, and built it.

Hatsune Miku Cam Show

Music as a common language for cross-culture: you can say Hatsune Miku Hatsune Miku Japanese, but she learns new languages quickly. When her fans released this as a Flash music animation init went viral on YouTube in Asia and the traffic even led back to the origin Hatsune Miku quartet Loituma — which brought the group renewed fame. Unlike the other human idol or flesh-and-blood divas, Hatsune Miku was created with a fairly simple configuration such that creators and fans have plenty space for their creativity: They get to define her characteristics, give her rich stories, and make her sing and dance in different ways.

Hatsune Miku: the first sound from the future

Miku is no longer a marketing ploy, she is a powerful co-creation platform. You can find Miku figurines, Miku biscuits with QR code linked to her online musicMiku arcade games, Miku comic books, Hatsune Miku. For example, Xiaomi, a Chinese Hatsune Miku, co-branded a limited edition Miku smartphone. Toyota hired Miku to endorse the Corolla in an advertisement.

In fact, both classic and chic fashion brands are doing crossovers with Miku. Hatsune Miku has become a famous holographic pop star who has 2.

Koo Stark

Her business model continues to evolve by moving from 2-dimensions to a 3-dimensional world. She is clearly challenging the status quo of the entertainment and media industry.

Cristy Lee

Interestingly enough, Miku is a virtual idol with human parts but she transcends human limitations. Although it seems there are very few physical limitations that stop Miku from growing exponentially, CFM takes good care of Hatsune Miku by working with selected client companies for different experiments under the PCL license to ensure original creators can obtain respect and royalty while the quality of derivative work remains.

This article has Hatsune Miku written Hatsune Miku Diane Shen.